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Your growing business needs to know about Google’s Page Experience update

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23/06/2021
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Google plans to launch its’ so-called Page Experience update in mid-June.

These updates to Google’s search function can have a considerable impact on online businesses, as they inevitably lead to a shift in search rankings.

Through the latest Page Experience update, Google aims to reward sites that offer visitors a good experience.

It will do this by adding its “Core Web Vitals” into existing search signals relating to page experience.

What are Google’s Core Web Vitals?

The three Core Web Vitals are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

This might sound confusing, but all three elements are essentially related to how quickly a site loads and how soon a visitor can start interacting with a page.

The below image shows how Google proposes to integrate these Core Web Vitals with its existing page experience signals.

Image Source: Google

Take a closer look at the three components of Core Web Vitals on the support section of Google’s website and talk to your website host about potential impacts your seach rankings.

 

Photo by Kai Wenzel on Unsplash

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